Campaign structure
Objectives that match a booking rather than a like, and separate campaigns for people who have never heard of you and people who nearly booked.
META ADS · KOH SAMUI
Facebook and Instagram ads that fill tables.
Boosting a post is not advertising. It shows your best photo to the people who already follow you — the ones who were coming anyway. A real campaign reaches the visitor who lands on Thursday and has not chosen where to eat yet.
Why boosted posts disappoint
The boost button optimises for what is easy to sell you: reach, likes, comments. None of those reserves a table.
It also spends against your own audience. Your followers already know you exist, and paying to reach them again is the most expensive way to talk to a customer you have already won.
And with no tracking, nobody can tell you which baht produced which booking — so every month the decision gets made on a feeling.
META ADS
What we do
Audiences
Tourists on the island right now, travellers planning from abroad, expats and residents — built from location, language and behaviour instead of guesswork.
Creative
Vertical video and photography shot for the feed, with the offer readable in the first two seconds and without sound.
Tracking
Meta Pixel, conversion events and a UTM structure, so a WhatsApp message can be traced back to the ad that produced it.
Retargeting
The visitor who watched the video, opened the menu or started a message and stopped.
PROCESS
How it works
- 01
Setup
Business Manager, pixel, events, ad account and payment method — cleanly, in your name.
- 02
Angle
One offer, one promise, one reason to act now, written in the languages your customers speak.
- 03
Launch
Campaigns go live on a controlled budget while Meta's delivery learns.
- 04
Optimise
We cut what does not deliver, feed what does, and refresh the creative before it burns out.
WHO IT IS FOR
Built for
- Hotels & resorts
- Restaurants
- Bars & beach clubs
- Spas & wellness
- Events & experiences
FAQ
Questions we get asked
How much budget do I need?
Ad spend is separate from our fee and goes straight to Meta on your own card, so you keep control of it. What matters more than the amount is that it stays stable long enough for delivery to learn — a small steady budget beats a large irregular one.
Who owns the advertising account?
You do. We work inside your Business Manager. If you stop working with us, the account, the pixel and the audience data stay yours.
Do you write the ads in several languages?
Yes. BYB works in eight, and an ad that speaks the visitor's own language converts better than a translated one. We prioritise the languages your actual customers use.
We already tried ads and it did not work.
That is usually one of three things: the objective was reach instead of conversions, there was no tracking so nothing could be judged, or a single creative ran until the audience stopped seeing it. The audit tells you which one it was.
Find out what your ads are really doing.
A free 30-minute audit on WhatsApp: we look at your account, your tracking and your creative, then tell you what to change first.
Start on WhatsApp ↗ Koh Samui, Thailand · Reply within 24 hours